Empathy Marketing is a marketing strategy implemented by brands that enables them to walk into their customer’s shoes. It is viewing the world from the user’s point of view that helps put customers at the center of your marketing strategy.
But empathy marketing is not as easy as it seems.
While implementing this strategy, one has to take care that they don’t end up being unprofessional or start emotional propaganda. While implementing empathy marketing, brands have to be genuine and should promise authenticity.
Here are few genius examples of the execution of empathy marketing:
• LUSH: LUSH is a top beauty brand with handmade products. LUSH has a series of video episodes on youtube showcasing how their products are made that promises authenticity to customers.
• LinkedIn: Recently, LinkedIn introduced an ebook, “The Secret Sauce: Learn how LinkedIn uses LinkedIn for marketing.” One of the most effective ways for empathy marketing is education. LinkedIn empowers its audience using this ebook as a tool to promise its efficiency as a marketing platform.
• Microsoft: Microsoft has created an interactive website, “Anatomy of Data Breach“, which explains the problem of data security through a relevant lens: the data heist. By making an engaging story and using real consumer survey data, Microsoft brings the data breach problem and its mechanics to life in a genuine and accessible way.
Empathy Marketing has proven to be one of the most effective marketing tactics. It successfully connects the audience and the brand by targeting a wide range of human emotions which leave a lasting impact.