Do you use Snapchat lenses?
If yes, did you know that the lenses you use are made using Augmented reality?
If no, let us look into what is Augmented reality.
Augmented reality (AR) is one of the biggest emerging technologies in the field of science right now. AR smartphones and other devices have become more accessible around the world.
AR, a set of technologies that superimposes digital data and images on the physical world, promises to close this gap and release untapped and uniquely human capabilities.
For example, some applications provide try-on clothes without even leaving home. We see Snapchat lenses, apps that help you find your car in a crowded parking lot.
The most famous application of AR technology is the mobile app Pokémon Go, which became an inescapable sensation, where players locate and capture Pokémon characters that pop up in the real world.
Best current examples of Augmented Reality:
IKEA Mobile App
Google Pixel’s Star Wars Stickers
Weather Channel Studio Effects
Nintendo’s Pokémon Go App
L’Oréal Makeup App
Disney Colouring Book
Within the context of marketing, It allows brands to offer unique and immersive digital experiences and memorably engage consumers. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so.
Thus, Augmented reality is an important aspect of science today since it highlights specific features of the physical world.
Hope you understood how the Snapchat lenses are linked to Augmented reality!