Dabur India Ltd announced the launch of its pilot initiative to remove paper cartons from Dabur Red Toothpaste. Instead, innovative and eco-friendly packaging is being rolled out in a joint initiative with Reliance Retail.
The paper saved by removing the outer cartons would be used to create notebooks for underprivileged children supported by Child Rights and You (CRY).
As part of this Dabur initiative:
“It has also launched a unique campaign, ‘Give up the Carton, Give me a Future’ in association with CRY, under which the paper saved from removing the outer cartons will be used to make notebooks that would be distributed among over 120,000 underprivileged children. We expect that these initiatives will help us to repurpose approx. 150 tons of paper and eliminating waste from our environment,” said Dabur India Ltd Marketing Head-Oral Care, Harkawal Singh.
It has been taking several green initiatives to preserve our planet for future generations. Such initiatives include promoting biodiversity, collecting, processing, and recycling post-consumer plastic waste, besides reducing the use of paper in product packaging. ‘Give up the Carton, Give me a Future’ is a step forward in this direction.