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    Design Thinking: A key to building consumer-driven solutions

    Do you know Almost every innovative company in the world uses design thinking in some form or the other?

    Design Thinking is a philosophy and set of tools that are used to solve a problem creatively. While there are many philosophies or processes to solve a problem, It is specifically a human-centered approach to creative problem-solving. This contrasts with a more scientific approach where the concrete and known aspects are tested to arrive at a solution.

    Design Thinkers ask who are they solving a problem for, it is about empathizing and figuring out who they are designed for or what their needs are and then help them to solve their problem creatively.

    Design thinking follow the below steps to solve a problem:

    • Empathize – with the users to better understand their problem
    • Define – your users’ needs, their problem, and the insights
    • Ideate – by challenging assumptions and creating ideas for innovative solutions
    • Prototype – to start creating solutions
    • Test – provide solutions

    They are much in demand in this burgeoning creative economy. It helps you to think divergently and out of the box to come up with creative ways to solve a problem using a human-centered approach.
    However, It is not only for designers but also for professionals who seek to infuse design thinking into every level of an organization to drive new alternatives for business and society.
    Hence, design thinking is present in every aspect of driving innovative solutions for businesses and society.

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