Did you know that Fanta was originally made from food scarps?
Here’s the story behind Soft drink:
Fanta is a brand of fruit-flavored soft drink by Coca-Cola. It is one of the most popular soft drinks in the world. Known for its bright colors and bold flavor, it was originally made from food scraps.
In 1923, Robert Woodruff was elected president of the Coca-Cola company. Under his department, the company established the Coca-Cola export corporation that led to setting up bottling plants in 27 countries and allowed Coca-Cola to export to them.
With this expansion, Coca-Cola reached Germany under the supervision of Ray Rivington, an American expatriate. However, he made a financial mess out of the German subsidiary.
On orders of Hitler, Max Keith took control and measures of re-establishing Coca cola’s reputation. It was rebranded as a drink fit for hardworking Germans during the economic boom.
During the WW-ll, when the company was unable to trade.
Keith has chemists concoct a soda that was similar to coke, caffeinated, and with unidentifiable tastes. This coke was made from leftovers of food industries mostly scraps like apple fibers, fruit pulp, and whey, the liquid by-product of cheese curdling.
Fanta’s sales gradually rose as it becomes a household staple.
In 1955 the drink became an instant hit in Germany traveling to Italy where it got its signature lemon flavor.
This is how German turned adversity into an opportunity and created a global brand.