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Thursday, December 2, 2021
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    How do marketers play with colors?

    Have you ever looked at a brand and wondered about its color?

    Ever wondered how these colors influence our behavior and decisions by Marketers?

    In marketing and branding by Marketers, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. Colors show a personality of a brand and they help to stand out from its competitors. In marketing and advertising, the psychology of color is used to evoke different emotions and trigger different behaviors for Marketers.
    Red is one of the most popular colors used in advertising. It is a bold color that displays courage, energy, excitement, power, passion, and an increase in appetite. Brands like H&M, Canon, Kellogg’s, Red Bull, and much more use this color to get induce these emotions in the customers.
    The most commonly preferred color by men, Blue is used by many brands to invoke trust in their product. It displays trust, loyalty, serenity, stability, security, and peace in the product. Brands like NIVEA, PayPal, Intel, Dell, Ford are some of the brands that use this color to induce these emotions in the customers.
    The green color is associated with health and nature. It represents characteristics like growth, freshness, hope, nature, and prosperity. Brands like BigBasket, organic India, whole foods market, Starbucks are some of the brands that use this color to induce these emotions in the customers.
    Black is synonymous with luxury and power. It represents characteristics like power, elegance, authority, confidence, and sophistication. Brands like Nike, HBO, Chanel, Prada are some of the brands that use black color to induce these emotions in the customers.
    Likewise, pink is often associated with femininity, gentle, caring, soft, quirky, and affection. Yellow represents fun, happiness, youthfulness, optimism, and excitement.

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