Ronald McDonald and the Burger king make out in the New Ad.
Burger king joined Helsinki’s Annual Pride Week celebration in 2020 with a piece of creativity.
“Love conquers all” is a Burger king Finland campaign that executes the celebration of love and all the forms it takes.
“We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger king and McDonald. We wanted to show that in the end, love always wins,” said Kasila, Burger king Finland Manager “And we know McDonald’s stands for the values we stand for, too.”
This isn’t the first olive branch that Burger king has extended to McDonald’s. In 2015, Burger king proposed “McWhopper”, which combined both the chains’ signature sandwiches: Burger king’s Whopper and McDonald’s Big Mac. Burger king suggested that the two could sell the hybrid burger at a joint location on the occasion of United Nation’s International Day of Peace and donate the profits to Peace for a day. However, McDonald rejected this offer.
Now, showcasing this “impossible kiss” is a way to demonstrate love. In the end, the message that Burger king is trying to give is that “love always wins even over your biggest rival!”