Nestle faced its worst food crisis in 2015 when samples of Maggi were reported to have higher than permissible levels of the flavor enhancer monosodium glutamate (MSG) and lead that led to a nationwide removal of the noodles brand from retail shelves.
After this crisis, It faced another crisis recently when it is reported that more than 60% of mainstream food and drinks portfolio failed to meet recognized standards of health and nutrition. An internal presentation circulated among top executives in early 2021 said that only 37% of Nestle’s products achieved a recognized definition of a healthy product. It even admitted that some of its food products will ‘never be healthy’ no matter “how much we renovate”.
However, a recent statement by Nestlé India spokesperson said:
“Nestlé India believes that nutrition is a fundamental need and the food industry has a vital role to play in enabling healthier lives. Driven by our purpose, we are constantly striving to increase the nutrient profile of our products, as well as innovate with new and nutritious offerings.”
Now, It is running ad campaigns to ‘reassure’ its consumers about the quality and asking for feedback from them.