We love it when great stories transcend screens and come to real life from reel life.
To enhance customer experience by extending the world of stories to real life, Netflix has ventured into e-commerce with its own store that will sell merchandise related to its original shows such as The Stranger Things.
Netflix- Online Store:
The online store has been launched in the US. It will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products and accessories” tied to the Netflix brand and its original shows.
Following the footsteps of Disney, It is branching out into other types of revenue streams. Not only this, but it will also give a new way for fans to connect with their favorite stories and heroes.
Through licensed merchandise, there is a big market for entertainment-themed apparel and accessories. The trade group Licensing international reports that retailers sold $128 billion worth of merchandise worldwide in 2019.
Who knows what the future holds for Netflix? We might play games; watch shows and do window shopping in a Store!