Tuesday, May 24, 2022

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    Nike: Winner of Sports Wars

    The year 2020 marked another achievement for Nike when its market value was more than twice compared to its three closest competitors combined, i.e., Adidas, Puma, and Under Armour.

    Apart from this, there are some other factors that made Nike the dominating leader of the highly competitive sportswear industry:

    The roots of the same can be traced back to Nike’s Co-founder, Phil Knight who implemented smart analytics and bought down the operational cost by outsourcing the production to Japan where cheap labor and raw material are easily available.
    Moreover, its positioning strategy is another factor contributing to its success. It has been positioning itself as a brand of and for athletes.
    From its waffle souls to its Vapourfly running shoes, It is leading the innovation game.
    It has the most valuable world-class sports portfolio and promotes its products using Ronaldo, Serena, and Jordon that makes Nike popular among the youth.
    It has a customer-centric organizational structure that makes its internal communication effective too. This makes it just as awesome inside as outside!

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