Philips has released its latest campaign as an initiative to remind people about the relevance of mental health through a heart-warming narrative.
It is said that people can heal others only when they heal themselves and remain healthy in all aspects such as in mind, body, and soul. The campaign commences with a profound statement, urging people to let go of their worries and cherish the smallest yet heartfelt moments with their loved ones and families. Later, the ad highlights and suggests ways of staying rejuvenated and optimistic in these difficult times.
Philips is sensitizing the Indian audience about the pandemic-induced mental health challenges with its campaign #KhayaalRakhna to thwart the mental health taboos. The campaign aims at preparing people to embrace the challenges, seek help, and take care of themselves to be able to take care of everyone else.
Philips India nudges individuals to take care of themselves, especially their mental and emotional well-being while taking care of others through the #KhayaalRakhna campaign.
Watch the full video: https://youtu.be/wjBHFY7wuiY