While Facebook and Instagram did restrict the frequency of weight-loss ads in 2019, Pinterest is now the only social media platform to ban weight-loss ads for good.
Pinterest is the third most used social network in the United States.
As a result of this step taken by the social media platform, a positive and significant impact would be left on people who have a disordered eating pattern or are struggling with distorted body image. Pinterest has also updated its community guidelines in a way that it “prohibits all ads with weight loss language and imagery” by collaborating with the National Eating Disorders Association (NEDA), whose research proves there has been a significant rise in eating disorders and unhealthy eating habits in young people during the pandemic.
Here are a few examples of what Pinterest will no longer permit:
• any weight loss language or imagery
• any language or visual that idealizes or denigrates certain body types referencing body mass index or similar terms
• any products that claim weight loss through something worn or applied to the skin
• Ads for weight loss or appetite suppressant pills, before-and-after weight loss imagery
• Weight loss procedures like liposuction or fat burning, body shaming
This decision does make many social platforms question the content they promote as well as the content we as users, consume. A network is meant to enthuse creativity, connections, and leisure, making it a place where everybody belongs regardless of what they look like. With that being said, Pinterest has undoubtedly taken a commendable step towards the same.