Tuesday, May 24, 2022

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    The Marketing Philosophy of APPLE

    Apple challenged the world to “Think Different.” They follow a unique marketing strategy and marketing philosophy. Almost everything that company puts out succeeds. Design and utility are two of the main reasons behind their success. However, the marketing philosophies are the three points for call-to-action that play a key role in making Apple successful.

    Let’s have a look at the three marketing philosophies of Apple:

    • Empathy: “We truly understand your needs better than any other company.”
    With this, they strive for an intimate connection with customers’ feelings.
    • Focus: “In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.”
    With this, they eliminate unimportant things and focus on their main goal
    • Impute: “People do judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative and professional manner, we will impute the desired qualities.”
    They are aware that their products will be judged by the signals they convey.

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